Read views and reach separately

Match the view count to the brief

Start with the posts and reporting window you agreed to count. Keep each post’s link, recorded view count and date together. If a clip has been live longer than the others, use counts taken at the same age where possible when comparing how the edits performed.

Use reach to see how widely a post was seen

A view count can include repeat views. When the publisher provides reach, use it alongside views to see how many accounts the post reached within the period covered by the report. Check whether the number describes one post or all activity on the page.

Across several posts or pages, the same account may appear in more than one reach count. Keep the counts labeled by source so someone reading the report can tell which part of the campaign each figure describes.