Start with one market

Pick a country you can serve

Start where your offer is already available. Put the country, language and audience in the brief. Then decide what kind of pages make sense for that group. A local football page and an international highlights account might post about the same match and draw very different audiences.

Ask the pages what they can show you about their audience before you book. If a country breakdown describes the page as a whole, record that in the brief so everyone knows what the report can tell them later.

Decide what you’ll check

Agree on the view target, which posts count toward it and when you’ll take the final reading. Keep the live post links with the numbers so you can look back at the edits and where they ran.

Keep the next market separate

If you add a country, give it its own brief and report. You can reuse an edit that fits, but check the captions, references and page selection for the new audience. Separate reporting helps you see which campaign each result came from.