Where does audience data come from?

Ask the publisher what they can share

Before a campaign starts, ask each publishing account whether it can provide country data for individual posts, data for the page as a whole, or both. Page data can help you choose where to publish. A breakdown for a specific post gives you a closer look at who saw that clip.

Label what the data covers

Keep the source and reporting dates beside each breakdown. If you’re using a page’s country mix to plan a placement, label it as page data. That way it stays clear which figures describe the campaign posts and which helped you choose the pages.

If a publisher can’t share a country breakdown, leave that gap visible. Record the links and view counts you do have so the rest of the report is still usable.