Write a brief someone can use

Put the market, footage and approval details in one place.

Give the team a clear starting point

Put the brand, target country, language, page topics and planned view volume at the top. Share footage cleared for the campaign along with the approved logo files. Add a couple of reference posts and point out the parts you want to borrow, such as the pace or caption style.

Make approvals easy to follow

Name the person who can approve the edit and agree on a review time. Put required wording, restrictions and disclosures in the same brief. If a rule applies only to a certain market or page, say where it applies so the editor can check it before exporting.

Agree on what you’ll get back

Say who collects the live links and when they’ll record the results. If audience breakdowns matter, check who can share them and what they cover. The brief should give the publisher enough detail to finish the job without chasing separate messages.